For a very long time, only those in fire fighter, medical or police uniforms were viewed as first responders for emergency or disaster situations – and the organizational chart at a public health department didn’t contain a branch of emergency planning/response personnel. Just as behaviors change, so did the visible landscape of first response.
Public health has always served as the “silent protector” of a community’s health (broadly defined) but since the tragic events of September 11, 2001, public health has gained a more visible and essential presence amongst its local partners. What about the average local resident? Do they really understand the role of public health during times of emergency?
As national health threats such as terrorism and communicable diseases like H1N1 force all of us to pay closer attention to authorities such as the Centers for Disease Control and Prevention (CDC), we might have a better idea about public health and emergency preparedness, but does it translate to us locally? It should.
In 2006, Worldways Social Marketing worked with the National Association of County and City Health Officials (NACCHO) to develop an identity for local public health to raise awareness about these local heroes. Maybe someday Fisher Price Little People will add a Public Health Professional Polly Kracker to their world so children will grow up putting her next to Firefighter Dale Matian and Police Captain Shep Barker.
{ 0 comments }


