In Online Spin, Joe Marchese offered some good and pretty straughtforward advice about what kind of advertising gets results in online social media.
Marchese advises that social media advertising should include:
Interaction — meaning REAL interaction, not just a link to a landing page. Something that really involves the audience.
Customization — let “them” (the audience) put their stamp on your brand;
Socialization —Marchese states: “Advertising can start conversations, not always between the brand and a consumer, but between two consumers… People want to have a reason to talk to each other; … if your advertising creative induces two people to start a dialogue … users will love you for it.”
I think Marchese is right, and has simplified a formula that works for all online media and has been being used for social marketing campaigns all around the world. Because what we all work to do is create behavior change through inspired conversations, engaging messages and allowing people to put their touch on your message by using the information we give them to make a change in their lives or others.
So, as a unique form of marketing, advertising and communications, would our advice to social media advertisers be different? What can we teach the advertising world?
{ 0 comments }