Posts tagged as:

awareness

World AIDS Day: Beyond Awareness

by Andrea Hill on December 1, 2009

Today, December 1st, is World AIDS Day. How do I know this? Most notably because Starbucks is quick to remind me that for every five buck drink I buy today, they’ll donate 5 cents to the Global Fund.

Awareness of the day has also been pushed through several social media channels, notably “Turn Facebook Red“, which encourages Facebook users to share a video and change their profile picture, and using the #red or #laceupsavelives hashtags on twitter, which cause that particular tweet to turn red:

redtweet

Social media is great for raising awareness: but is this enough? What do we really wish to achieve today, and is buying a coffee or changing our avatar enough?

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3 Tweets for Katie

by Andrea Hill on May 26, 2009

Katie Reider was a singer/songwriter from Cincinnati, Ohio. She passed away from a rare tumor in July, 2008, leaving her partner and their two sons struggling with medical bills and broken hearts.

This past weekend, thousands of former fans across the country pulled together to show their support in what is being called “The World’s Largest Tweet-Up.”

According to Tweets raise money for Reider family from Cincinnati.com:

The online effort, called The World’s Largest Tweet-Up, generated $1 per tweet from a local donor who wishes to remain anonymous. On Monday, that donation was upped to $3 per tweet.

The money goes into a fund for her family.

The Tweet-Up campaign has been extended to the end of Tuesday , said Raymond Buse III, one of the organizers. The goal is to raise $5,000 for the family, he said.

katie reider

Social media makes it easy to promote a message or offer support for a cause. It takes only a matter of moments to tweet, and yet the gesture can be significant. In this case, not only is there the opportunity for more people to learn about Katie and her music, but also to help her family through the donations coming in. Lower the barriers for people to help promote or support you, and you will be amazed at the results.

If you wish to know more about Katie Reider and her life, you can also visit 500Kin265.org, a website established in May, 2008 to help share Katie’s story and music even after the tumor robbed her of her singing voice. If you tweet, please take a moment to visit http://tweetup.spotlets.com and tweet your support for Katie and her family.

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