Speed monitoring signs are very effective psychological speed bumps, but the Elm Grove Police took that a step further. Not only do the signs warn you of exceeding the posted speed limit, they also collate that speed to the consequences of that choice.
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Do Good
This awesome ipod/iphone app unites millions of users to do one random act of kindness a day.
The application is appropriately called “DoGood”. Each day the application displays the same “DoGood” to every user on a particular day. Once you’ve completed the DoGood, simply press done.
Social Media Integration
Facebook and Twitter integration allows you to easily tell your friends about each day’s DoGood. You can leave a story on each DoGood, or read the stories of others.
Tracking Social Change
DoGood collects statistics from the group anonymously, and presents them on a graphical dashboard allowing you to easily track each day’s activity. Moreover, you can view past DoGoods and their respective stories.
Join the movement:
http://mobil33t.com/dogood
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The animation/live action spot reminds parents that The Mighty Timoneers can make it much easier to help their kids eat healthy and be physically active.
Go to mightytimoneers.com to learn more about The Mighty Timoneers, and how these 4 pirates have changed the way children look at healthy living.
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Our work on the Nemours Health and Prevention Services (NHPS) “Campaign to Make Delaware’s Kids the Healthiest in the Nation” and the “Mighty Timoneers” campaign has recently won four awards including:
A GOLD Health Promotion Program award from the Healthcare Advertising Awards.
A SILVER COMMUNICATOR AWARD (The Award of Distinction) for the 2009 Communicator Awards.
The JUDGE’S CHOICE award for the 2009 Aster Awards.
A BRONZE from the Summit International Awards.
Seeing recognition for these campaigns and their very important message is encouraging, since the Childhood Obesity Epidemic is a very serious issue plaguing the US.
In fact, according to the Nemours Foundation, the percentage of overweight children in the United States is growing at an alarming rate, with 1 out of 3 kids now considered overweight or obese.
Although genetics and hormones can be blamed for SOME childhood obesity, the biggest factor is simply kids eating too much and exercising too little.
This is why the Nemours campaign focuses on being active, and eating healthy. Presenting easy alternatives for kids and parents to eat healthy and stay active.
As a leader in the fight against childhood obesity, we stand behind our work for Nemours because we believe in the message and hope that we can them in creating healthy children and healthy parents.
For more information on childhood obesity, please visit Nemours’ website at http://www.kidshealth.org.
Take a look at our work for Nemours here.
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In Online Spin, Joe Marchese offered some good and pretty straughtforward advice about what kind of advertising gets results in online social media.
Marchese advises that social media advertising should include:
Interaction — meaning REAL interaction, not just a link to a landing page. Something that really involves the audience.
Customization — let “them” (the audience) put their stamp on your brand;
Socialization —Marchese states: “Advertising can start conversations, not always between the brand and a consumer, but between two consumers… People want to have a reason to talk to each other; … if your advertising creative induces two people to start a dialogue … users will love you for it.”
I think Marchese is right, and has simplified a formula that works for all online media and has been being used for social marketing campaigns all around the world. Because what we all work to do is create behavior change through inspired conversations, engaging messages and allowing people to put their touch on your message by using the information we give them to make a change in their lives or others.
So, as a unique form of marketing, advertising and communications, would our advice to social media advertisers be different? What can we teach the advertising world?
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