by Larry Clark on July 24, 2009
Do Good
This awesome ipod/iphone app unites millions of users to do one random act of kindness a day.
The application is appropriately called “DoGood”. Each day the application displays the same “DoGood” to every user on a particular day. Once you’ve completed the DoGood, simply press done.
Social Media Integration
Facebook and Twitter integration allows you to easily tell your friends about each day’s DoGood. You can leave a story on each DoGood, or read the stories of others.
Tracking Social Change
DoGood collects statistics from the group anonymously, and presents them on a graphical dashboard allowing you to easily track each day’s activity. Moreover, you can view past DoGoods and their respective stories.
Join the movement:
http://mobil33t.com/dogood
Tagged as:
behavior change,
cause,
cause creative,
Digital Activism,
Facebook,
healthy people,
Healthy Places,
public health,
social marketing,
social media,
social networks,
twitter
by Andrea Hill on June 12, 2009
In her May 25th blog post Does Fear Work, Tonya Peters wrote about the Colorado Meth Project campaign. This cross-channel campaign (radio, video, billboard) shares the stories of individuals whose lives have been directly impacted through the use of methamphetamine. I had noticed the billboards before Tonya’s writing, but seeing her post has raised my awareness of the campaign even further. With each new billboard, I think not just of the message, but also the campaign itself.
Why is this? As Tonya wrote, the campaign itself is strong enough to incite a response in people. But it is the fact that someone else I know discussed it that the campaign now has additional meaning for me. It is more personal; not because I know someone affected by meth, but because I know someone else affected by the campaign.
This is a case where social media and the natural tendency for people to talk and share can give your message some additional lift. While we can’t “force” people to talk about our campaign, we can make it easier for them to share it. We may use Youtube for our videos, to allow others to embed them on their own site. We also may encourage people to “forward to a friend” via a tool like “addThis” or “shareThis”.
The campaign has two distinct approaches: the radio ads are personal: an individual sharing their own experience. We are able to feel compassionate towards another human being. In contrast, the billboard ads are stark, and each include the phrase “No one thinks….Meth will change that”. There are generally no people in the ads, so the viewer can try to imagine their own lives being so dramatically changed.
Both of these approaches appeal to us on a personal level; the campaign is not about statistics but about stories. And once we are emotionally invested, we also become messengers for this cause ourselves. Making a cause personally relevant not only helps individuals make changes in their perceptions and behavior, it also has a ripple effect on all those they engage with.
Tagged as:
cause,
Colorado Meth Project,
meth
by Maureen Cronin on April 18, 2009
Today marks the anniversary of Paul Revere’s famous ride throughout the Massachusetts countryside. Revere was a normal guy from Boston who believed in a cause and was willing to take risk in support of that cause. His passion in his belief helped make that ride possible but another thing also made that ride possible – the men who assisted him all along the way. It is a great story of teamwork which is one of the most powerful forces there is. If you don’t know the story, take a minute to read it at www.paulreverehouse.org While the causes have changed, it is inspiring to look around and see that teamwork and passion in beliefs still exist in 2009!
Tagged as:
action,
cause,
paul revere,
political belief,
teamwork
