“For one person to have the ability to broadcast to as many people as a major media network signifies the turning of the tide from traditional news outlets to social media outlets … we become the source of the news – Ashton Kutcher.”
The Ashton Kutcher Twitter Challenge with CNN shows me how ONE person can use their fame to influence others’ behavior (and promote a good cause). Regardless if I believe that Ashton is funny, or a good actor, or someone that I care to follow on Twitter (@tonyapeters) … I absolutely take the side of a celebrity, political figure, or other person with high visibility that is willing to take a risk, raise awareness, and call people to the table to stand up for something that can make a difference in the world. It is only a sidebar that Ashton is donating 10,000 bed nets to www.malarianomore.org – it is more about the call to action of exercising our voice. Could this be a replacement for burning bras and peacefully marching down the street to influence change? Again, “we become the source of the news.”
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