Since 2007, Nemours Health and Prevention Services has been working on a statewide campaign to address the childhood obesity epidemic in Delaware. The primary goal of the Campaign to Make Delaware’s Kids the Healthiest in the Nation, has been to help children and families eat healthy and be physically active. One component of the campaign has been the development of the Mighty Timoneers, an animated series that Nemours created to inspire and excite children, ages 6 – 11, about living the 5-2-1-Almost None Healthy Lifestyle in a fun, interactive and engaging way.

The next phase of this Campaign is the launch of The Timoneers Challenge – a game in which children complete various missions designed around Nemours’ 5-2-1-Almost None healthy lifestyle message. The Timoneers Challenge, set to launch in June 2010, provides the opportunity to get families living 5-2-1-Almost None by creating experiences and activities that help kids to be physically active and eat healthy.

The Timoneers Challenge is a perfect example of the power of engaging community partners – such as schools and youth serving organizations – in the effort to end childhood obesity. Elementary schools throughout Delaware will distribute the Challenge Activity Guides to students and the YMCA, the Boys and Girls Club and the 4-H Club will incorporate the Challenge into their summer programming. Nemours also is continuing to identify additional community organizations throughout the state to run the Challenge and will air TV and radio spots to promote the game. We look forward to the Challenge and to seeing the results. View the Campaign to Make Delaware’s Kids the Healthiest in the Nation.

Tagged as: Childhood obesity, community, game, healthy eating, physical activity, schools, youth serving organizations

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