I, like most of my peers in the ad world today, have become smitten with the idea that ads can be anywhere or on anything. The concept of spending millions of media dollars just for a blank canvas to place your ad has caused us all to reevaluate how and where we spend our beloved marketing budgets. I believe that this trend is especially important to those of us social marketers who operate on a fraction of what product marketing firms work with. So keep your minds open about what exactly is media these days.

Cars, beer bottles, cups, restrooms, and even trash can be ads.

Tagged as: ambient ad campaigns, cause creative, don't drink and drive campaigns, environmental ad campaigns, socially responsible advertising

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