by WSM Creative Team on September 9, 2009
Brian is considered the smartest of the Mighty Timoneers and is always providing his peers with important information and facts. It is no surprise that he always wins first place in the science fair, is two years ahead of his math class and can solve just about any problem the Mighty Timoneers come across with his computer.
But even though Brian uses his computer to do lots of important and fun things, he has learned that it is as important to have a healthy body as it is to have a healthy mind. That is why he is careful to limit his “screen time” to under two hours a day.
He knows that it is important to make time for physical activity with his friends, but also knows that finding ways to get exercise isn’t always so simple. When he can’t think of anything to do, Brian uses the 2 Wheel to discover fun and healthy activities he can do alone or with his fellow Timoneers. It’s a perfect way for him to brainstorm and get the gang moving.
To learn more about Brian and his friends, check out the Mighty Timoneers case study and come back next week to meet Andres.
Tagged as:
Childhood obesity,
Entertainment Media,
healthy kids
by WSM Creative Team on September 2, 2009
Meet Min, the Mighty Timoneers’ thoughtful leader and voice of reason. At times, Min can be a bit impulsive but is also known for being level-headed and making good choices.
The oldest of the Timoneers, Min is very wise and always offers advice to her friends.
Adventurous in her life as a Timoneer and with her love of fruits and vegetables – Min is always trying out new varieties of this healthy food group and is sure to eat five or more of them every single day.
As the healthy eating advocate of the group, Min provides healthy recipe ideas and information about how to eat five or more servings in a special section of the Mighty Timoneers’ Web site, Cooking With Min.
To learn more about Min and her friends, check out the Mighty Timoneers and visit next week to meet Brian.
Tagged as:
Childhood obesity,
Entertainment Media,
Mighty Timoneers
by Brandon Page on August 25, 2009
Worldways Social Marketing has been working alongside Nemours Health & Prevention Services to fight the epidemic of Childhood Obesity. As part of the campaign to “Make Delaware’s Kids the Healthiest in the Nation,” we created The Mighty Timoneers, a cartoon series aimed at entertaining, educating and influencing Delaware’s children, ages 6-11.
These lively cartoon characters not only engage and entertain children, they promote the motivation, ability and opportunity for Delaware’s kids to live healthy lifestyles. The campaign was developed using the Healthy People/ Healthy Places Framework.
With the creation of the Mighty Timoneers, Worldways Social Marketing has become a pioneer in utilizing entertainment media to help reduce childhood obesity.
Beginning September 1, we will post a weekly sketch of each Mighty Timoneers character, explaining why they were created, what they represent and how the Healthy People/Healthy Places Framework is used to influence our target audience.
Be sure to come back next Tuesday and learn about the first of our four characters, Min.
View the case study, and learn more about the Mighty Timoneers Campaign.
Tagged as:
Childhood obesity,
Entertainment Media,
healthy children,
healthy people,
Healthy Places,
social marketing
