Meet the Mighty Timoneers!

by Brandon Page on August 25, 2009

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Worldways Social Marketing has been working alongside Nemours Health & Prevention Services to fight the epidemic of Childhood Obesity.  As part of the campaign to “Make Delaware’s Kids the Healthiest in the Nation,” we created The Mighty Timoneers, a cartoon series aimed at entertaining, educating and influencing Delaware’s children, ages 6-11.

These lively cartoon characters not only engage and entertain children, they promote the motivation, ability and opportunity for Delaware’s kids to live healthy lifestyles. The campaign was developed using the Healthy People/ Healthy Places Framework.

With the creation of the Mighty Timoneers, Worldways Social Marketing has become a pioneer in utilizing entertainment media to help reduce childhood obesity.

Beginning September 1, we will post a weekly sketch of each Mighty Timoneers character, explaining why they were created, what they represent and how the Healthy People/Healthy Places Framework is used to  influence our target audience.

Be sure to come back next Tuesday and learn about the first of our four characters, Min.

View the case study, and learn more about the Mighty Timoneers Campaign.

Tagged as: Childhood obesity, Entertainment Media, healthy children, healthy people, Healthy Places, social marketing

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Childhood Obesity Campaign Receives Four Awards, Raises Awareness

by Jess Colon-Polk on June 1, 2009

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Our work on the Nemours Health and Prevention Services (NHPS) “Campaign to Make Delaware’s Kids the Healthiest in the Nation” and the “Mighty Timoneers” campaign has recently won four awards including:

A GOLD Health Promotion Program award from the Healthcare Advertising Awards.

A SILVER COMMUNICATOR AWARD (The Award of Distinction) for the 2009 Communicator Awards.

The JUDGE’S CHOICE award for the 2009 Aster Awards.

A BRONZE from the Summit International Awards.

Seeing recognition for these campaigns and their very important message is encouraging, since the Childhood Obesity Epidemic is a very serious issue plaguing the US.

In fact, according to the Nemours Foundation, the percentage of overweight children in the United States is growing at an alarming rate, with 1 out of 3 kids now considered overweight or obese.

Although genetics and hormones can be blamed for SOME childhood obesity, the biggest factor is simply kids eating too much and exercising too little.

This is why the Nemours campaign focuses on being active, and eating healthy. Presenting easy alternatives for kids and parents to eat healthy and stay active.

As a leader in the fight against childhood obesity, we stand behind our work for Nemours because we believe in the message and hope that we can them in creating healthy children and healthy parents.

For more information on childhood obesity, please visit Nemours’ website at http://www.kidshealth.org.

Take a look at our work for Nemours here.

Tagged as: awards, cause creative, Childhood obesity, healthy children, Nemours Health and Prevention Services

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