I love what ASAE & The Center have to say about Associations, “Groups of people who find strength in numbers while sharing common interests in industries, professions, charities, hobbies, or philanthropic action … Associations (or Organizations, Coalitions, Alliances, Networks, etc.) are founded upon the principles of democracy, volunteerism, and common interest that are the heart of the American experience.” Social Marketers are demonstrating that heart right now – rallying to add credibility to a discipline that can dramatically accelerate creating healthy people and healthy places.
As a public health professional working in government, I decided I wanted to “do public health more efficiently” and launched into the world of Social Marketing over 6 years ago. What I found was a group of smart, passionate and creative people that can make change happen. Recently, Craig Lefebvre sent a message to the Social Marketing List Serve, The Future of Social Marketing: A Call for Collective Engagement for the Creation of a Global Organization, requesting petition signatures to support a plan of action that will help advance the discipline of Social Marketing. I encourage each person that cares about positive social change – to sign up to support the effort. I am very excited about what the future of Social Marketing has in store for all of us!
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