No more will I wait until I have the time to write the journal article about the marriage between the public and the private sector. In this new era of communicating through sound bites, I will stand with one foot in each camp and tell all of my colleagues to listen up!
For those of you in public health – we eat, sleep and breathe theories of behavior change, yet we are definitely the laggards when it comes to making change happen within our own system. In public health, we are slow to adopt new practices to stay ahead; we give away our intellectual property at the risk of minimizing our worth; and trip over each committee member’s feet to finally make a decision.
In marketing, we often fail to take the time to really find out what is important as an end outcome; we stink at expanding the distance that a dollar can go; and we often forget to step off the stage.
BUT, there is hope! We each have valuable attributes that add to success. I take the side of this unique marriage – blending the best of our attributes, doing all that we can to learn from each other and creating what I call a more “efficient” social change system.
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