by Larry Clark on August 4, 2009
by Larry Clark on July 24, 2009

Do Good
This awesome ipod/iphone app unites millions of users to do one random act of kindness a day.
The application is appropriately called “DoGood”. Each day the application displays the same “DoGood” to every user on a particular day. Once you’ve completed the DoGood, simply press done.
Social Media Integration
Facebook and Twitter integration allows you to easily tell your friends about each day’s DoGood. You can leave a story on each DoGood, or read the stories of others.
Tracking Social Change
DoGood collects statistics from the group anonymously, and presents them on a graphical dashboard allowing you to easily track each day’s activity. Moreover, you can view past DoGoods and their respective stories.
Join the movement:
http://mobil33t.com/dogood
Tagged as:
behavior change,
cause,
cause creative,
Digital Activism,
Facebook,
healthy people,
Healthy Places,
public health,
social marketing,
social media,
social networks,
twitter
by Tonya Peters on April 26, 2009
No more will I wait until I have the time to write the journal article about the marriage between the public and the private sector. In this new era of communicating through sound bites, I will stand with one foot in each camp and tell all of my colleagues to listen up!
For those of you in public health – we eat, sleep and breathe theories of behavior change, yet we are definitely the laggards when it comes to making change happen within our own system. In public health, we are slow to adopt new practices to stay ahead; we give away our intellectual property at the risk of minimizing our worth; and trip over each committee member’s feet to finally make a decision.
In marketing, we often fail to take the time to really find out what is important as an end outcome; we stink at expanding the distance that a dollar can go; and we often forget to step off the stage.
BUT, there is hope! We each have valuable attributes that add to success. I take the side of this unique marriage – blending the best of our attributes, doing all that we can to learn from each other and creating what I call a more “efficient” social change system.
Tagged as:
behavior change,
marketing,
private sector,
public health
by Mark Marosits on April 23, 2009
I take the side of social marketing and public health. Why? Because I can’t stand the idea of anyone living sicker and dying younger than they have to. And, because I am inspired by what people achieve when they have the opportunity, ability and motivation to lead healthier lives. I take the side of social marketing because it helps stop the former and helps promote the latter. I take the side of social marketing in public health because it focuses on the individual first and the intervention second. Through my work in hundreds of communities, I know the strength that people can find to help themselves. Social marketing makes us to look, listen and engage people before taking steps to make a sustainable difference. It causes us to think about change as a process, not just an outcome. And it makes sure that we recognize that sometimes even a well-informed and motivated individual can be thwarted in their pursuit of change when their social situation or environment is stacked against them. Finally, I take the side of social marketing in public health because of the community of people that is has attracted and on whose shoulders it stands. I am honored to take their side.
Tagged as:
public health,
social marketing,
taking sides