SMO is a great way to beef up an SEO campaign, and with the mind boggling number of social media sites being developed, one can hardly argue that SMO is a perfect pairing for SEO campaigns.
Many social media search platforms have become successful in the realm of search statistics, and according to Last Click News, Facebook may be “emerging as the number one source of referring traffic,” threatening to knock out Google for the count.
If you aren’t taking advantage of this trend, you should. There is already a foundation for it, since everyone on the planet (including my grandmother) has a Facebook, LinkedIn or YouTube account. The browsers are already there, now it is simply a matter of making them work for you.
So, remember. It’s not just about SEO anymore, and it isn’t just about SMO either. Your best bet for success in today’s social media crazy world is to integrate social media into your SEO campaigns. Like I said, they go together like peanut butter and jelly – perfectly!
For some tips on social media and SEO success, check out this helpful article on Mashable.com.
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