Today, December 1st, is World AIDS Day. How do I know this? Most notably because Starbucks is quick to remind me that for every five buck drink I buy today, they’ll donate 5 cents to the Global Fund.
Awareness of the day has also been pushed through several social media channels, notably “Turn Facebook Red“, which encourages Facebook users to share a video and change their profile picture, and using the #red or #laceupsavelives hashtags on twitter, which cause that particular tweet to turn red:
Social media is great for raising awareness: but is this enough? What do we really wish to achieve today, and is buying a coffee or changing our avatar enough?
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